welcome pal

I’m Jo – a woman on a mission to change the world of work one small business at a time. Let’s start with yours.

I help square pegs realise there’s more to life & work than round holes. 

If you’re like me and have a bunch of mental health issues, or like loads of my client pals and have chronic illnesses or a beautiful neurodivergent brain, then you’ve always been told that you’re a square peg in a round hole.

No more my friend.

Work doesn’t have to be the way you’ve always been shown it is.

You can work 2 days a week. You can take naps in the day. You can finish at 2pm to pick the small people up. 

You can earn enough to pay for therapy. 

You can let your brain be motivated by interest, not urgency.

We’re gonna build your business to fit your star shaped peg.

Using my Heartwood Way method (it’s that tree there), this is the journey we’ll go on together:

  • Acknowledge and listen to your needs
  • Understand how you’re wired – the tendencies that tell you how you really want to work
  • Together we’ll build each part of your business based on those needs & tendencies 
  • Your offers, your boundaries, your capacity and pricing and who you want to work with

Coaching and mentoring


I want you to know that work doesn’t have to be hard to be worthwhile.

We don’t have to grind, hustle, push to build a profitable business.

We’ll spend three or six months together designing your work around your needs and wants, eschewing the shoulds and making sure that you and your business are a perfect fit.

Group support

Magical communities of pals who have always been told they are square pegs in round holes.

We work together, support one another, inspire each other to create businesses that fit us.

Classes, workshops, downloads – a ton of tools to help you build that beautiful star shaped business.

Other places to find me

I’m always chatting changing the world of work on

About me

After 11 years trying to bang my square peg into a round hole I quit trying to shape myself to meet others’ expectations.

Now I’m on a mission to change the world of work – let’s build your work based on wants, not shoulds.

Radically non-judgemental, pill taker, boundary queen.

My business brings all the weirdos to the yard – come on in chum, you’re so welcome.