How I stopped procrastinating and changed my business name

Now, did I really need to stop procrastinating? Or did I just need six months to figure some shiz out? 

I think the latter, but let me know what you think!

I have been feeling (and talking about!) a shift in my business for a good six months now. I’ve been drawn more to the woo, I’ve been pushing against the inclination to focus on helping people run away from pain, things have been in flux. Changing. Shifting. 

But I haven’t been able to put my finger on what was shifting. 

Did I need to stop procrastinating? No. I just needed to let things percolate.

And percolate they did.

With the help of some brilliant clients letting me talk it through with them, I realised that it’s not the work I do that’s shifting. But WHY I do it.

I set up my business after taking redundancy from my corporate job in February 2019 and the driving force behind that decision was to create a job that allowed me to manage my mental health – and help others do the same.

It was really about surviving. About making sure my needs were met, where they hadn’t ever been in my employed career.

I think, because my business met my needs I’d been feeling this sense of stuck-ness. Of pushing up against something that pushed back – like I was inside an elastic band, pushing outwards.

The elastic band was my why. It just didn’t fit any more.

Did I need to stop procrastinating? No. I just needed to let things percolate.

And percolate they did.

With the help of some brilliant clients letting me talk it through with them, I realised that it’s not the work I do that’s shifting. But WHY I do it.

I set up my business after taking redundancy from my corporate job in February 2019 and the driving force behind that decision was to create a job that allowed me to manage my mental health – and help others do the same.

It was really about surviving. About making sure my needs were met, where they hadn’t ever been in my employed career.

I’ve realised that because in the last year, my business met my needs I’d been feeling this sense of stuck-ness. Of pushing up against something that pushed back – like I was inside an elastic band, pushing outwards.

The elastic band was my why. It just didn’t fit any more.

I didn’t NEED to be purely focused on my needs any more. 

And it felt weird. Wrong. Like I didn’t really know what to focus on.

And do you know what I realised while I was in Paris with my wonderful friend Fi? I realised that now my needs were met, I was free to WANT.

And that unravelled the whole thing for me.

I WANT to help people cut the ties that bind them to the made up rules of work, of society, of how women should look, behave, sound, feel.

I WANT to help people realise that the only rules we really need to abide by are to not be mean to ourselves and others (and y’know, the law). 

I WANT to help people break out of that elastic band for themselves and recognise that once their life and work meets their needs, they’re free to want. Wildly.

I want to help you get wildly, wonderfully, proudly, openly free.

So how did I stop procrastinating and change my business name? (even though I wasn't procrastinating)

I just did it. 

Once that shift had been made, once I’d realised what my real why was, what I was already doing, I knew I needed a home that felt right.

So, while this post is still on my Mad and Sad Club website, I’ve created my home on Instagram under my new business name: Get Wildly Free.


I’m not one for secrets, not one for delayed gratification, and I’m a wee rule-breaker after all, so I decided to take the next easiest step and change my name in the place it was easiest.

A new website is coming, but I need hep with that and a bit of time, so bear with!

What next?

So that’s where I’m at now – here ready to help you break the rules of life and work to get wildly free.

I’m still gonna do that through coaching, through courses, in group programmes, in retreats (I’ve got one in April and there are two spots left – just hit reply if you want to know more!).

I’m still gonna do that by sharing loads of advice, inspiration and content through my emails and my stuff on Instagram (and even a podcast that’s coming – I told you I had energy!), but it’s clearer to me than ever before what I help people do and what I want to talk about.

I help you meet your needs so you can be free to want.

I talk about how to meet your needs; what being wildly free looks like in work; and what it looks like in my life.

Let's get wildly free, pal

It feels like a good time to say that I have space to work with 3 new people right now – if this is feeing all warm and fuzzy to you, like it does to me – head to this page and let’s chat. 

I’m also putting my Heartwood Way Workshop on offer for £27 – it’s the best way to get started figuring out how to meet your needs in your business, so if you’d like to start walking that path, head here.